What Our Customers Say

Customers across the world say that our professional equipment pays for itself by a number of means:

• Virtual elimination of label inventory and obsolete labels
• Label cost savings vs. outsourced, sheet-fed, or competitors’ inkjet printers
• Reducing time-to-market by avoiding lead-times and delays

Many customers purchase Afinia Label solutions to replace “less expensive” ones, reducing ink costs by up to 80%. Ink savings alone has many Afinia Label customers paying for a new printer within six months.

Be mindful not just of purchase price, but cost of ownership. “Less expensive” printers can become more costly when your printing volumes reach a certain point.

Retail Personalization

Custom-labeled products

Connect your brand to customers through personalized product packaging.

On-the-spot custom packaging takes a standard retail product and—with the help of a desktop label printer—relabels it in a way that gives it a personal touch. Typically, this is done by adding or replacing a prominent graphic element with a person’s name or an image. Design and color schemes can also be altered by customers as labels are created.

This type of on-demand custom packaging has presented itself as an opportunity for retail brands to maximize product interest and optimize the in-store buying experience.

Bottom-line benefits

• Longer retention of product with lasting branding effects
• Increase perceived value—over half of consumers see custom-packaged products as more valuable
• Enhance customer experiences—brand, product, and shopping
• Increase foot traffic in physical retail situations
• Combat online shopping by offering extra value in store

Memjet Technology

Providing remarkable simplicity, speed, and profitability in color printing

Memjet does not make printers. Instead, they make printers better by supplying innovative technologies and components to partners like Afinia Label. These printing technologies include blistering-fast printheads that are supported by Memjet controller chips, software, and ink.

Revolutionizing Label Printing

Memjet is changing the way businesses print. In some cases, the technology is even creating entirely new business opportunities. By enabling full-color printing at the speed of production, businesses are able to reduce or eliminate storage and shipping costs. Full-color labels can now be printed on-demand with variable data; and short runs can now be printed affordably, for a low total cost of ownership.

Waterfall Technology

Afinia Label printers feature “Waterfall” Technology. Our Memjet-powered Color Label Printers feature 70,400 jets per printhead that release an astounding 700 million ink drops per second.

It’s more energy efficient. It’s more mechanically sound. And, it’s up to eight times faster. Even faster than most black and white printers. The technology is a radical shift in printhead design. It literally changes everything and has a useful life of up to millions of inches of printed labels. Also, since the printhead is stationary with the paper moving underneath, there are less moving parts, for added speed and reliability.

Memjet & Afinia Label

Afinia Label emerged as a digital label printing system leader in 2012 when they collaborated with Memjet to co-develop a commercially-viable narrow web label printing solution. Afinia Label is now one of the largest distributors of Memjet-based label printers in the world.

Not only does Memjet technology make our L701, L801, and L901 Digital Color Label Printers—some of the fastest in their class—it also creates labels that cost up to 85% less that other inkjet label printers.

For more information on Memjet printhead technology, click here.

HP Thermal Inkjet Printing

A Fit for Every Need

HP’s thermal inkjet (TIJ) technology provides incredible versatility, making it a popular choice around the globe for a wide range of label printing needs.

HP & Afinia Label

HP is committed to innovating for everyone, transforming the way people work and live. Afinia Label incorporates that innovative technology into label printers to offer dependable, high-quality products for companies wanting to increase their return on investment.

Afinia Label features HP thermal inkjet technology in several label printers, including the L301 Industrial Color Label Printer and L501 Duo Ink Label Printer, to offer customers economical, easy-to-use, and professional-quality label printing capability.

Why People are Choosing HP TIJ

Reliability is a necessity in label printing—and a pivotal feature of HP’s thermal inkjet technology. It’s also easy to use, and HP Speciality Printing Systems (SPS) provides the necessary tools to ensure a speedy and successful integration into your business, minimizing development costs, and accelerating your arrival to vivid, beautifully labeled products.

As a longtime SPS partner, Afinia Label has loads of experience integrating HP TIJ technology.